For more than ten years, Variotherm’s promotional material has been produced by the Häc-Mäc graphic design studio and the designer & copywriter Gerry Loibelsberger. Some time ago, this creative team proposed a new advertising campaign to Alexander Watzek, complete with the new slogan “Heating. Cooling. Comfort.” After much work on the details and a fair few meetings, the new campaign was ready.
Then, in 2008, a photo studio in Vienna was hired for two days. The stars of the photo shoot were thirteen children, some of whose parents work at Variotherm and Häc-Mäc. Photographer Stefan Badegruber was in charge of motivating the kids and creating some outstanding images. All the action was also captured on video by Fritz Dorfer. Now, it appears in the new Variotherm video clips as well. All in all, these were two great days of fun, games, laughter, food, and not least: work!