The "Hem & Villa" (House & Home) is one of the most important trade fairs in the construction industry, where Variotherm exhibited for the first time together with its exclusive Swedish partner, TDS Ecoagentur AB. An individual trade fair concept was designed especially for the purpose, and was implemented in the new Variotherm advertising style. The concept proved to be highly successful. There were many astonished visitors, since wall heating is unusual in Sweden.
This was the first time that we exhibited at the Expobioenergía. Together with our exclusive partner for the Basque region, OSTARGI, we succeeded in attracting a great deal of media interest at the group stand presenting the Austrian Chamber of Commerce. The energy-saving Variotherm products were received with great enthusiasm by visitors. The Austrian export trade delegate, Rudolf Lennkh, was impressed by the outstanding quality of our products. Well, and then even the local Basque television station dropped by and filmed a story for the news.